In 1911 Henry Lee invented the overalls, back then called the “Bib overalls”, made of 8 Oz. denim jeans fabric with adjustable shoulder straps. The brand is nowadays among the most sold denim jeans brands globally. Over time productions started to include every kind of denim product which bore unprecedented successes. On our online store you can find a wide range of products in colors, fits and different washes such as the stone, the rinse and the bleach which are used to create the Rider, Luke, Daren denim pants, as well as t-shirts with the embroidered logo, tartan checked shirts, denim shirts, jackets and many more. Get your 2021 pieces now. Choose and buy now on London Store Online Shop the pieces that you need. And keep in mind that on London Store Outlet Section many offers and discounted products are available for men and women including an excellent shoes proposal and a wide selection of accessories including hats, beanies, belts, backpacks, daypacks, bags, watches, luggage, hip bags, waits bags, scarves, gloves and many more. Purchase now the clothing products for your Winter 2021.